Cost to sponsor a college bowl game

In comparison to a banner ad or a commercial, fans have a much harder time screening sponsors out. Skip to content Site Navigation The Atlantic. Popular Latest. In our recent post Sponsorship vs Scholarship: The Battle of College Brands we looked at the drastic difference in TV network earnings and sponsorship dollars between top 10 college athletic programs and everyone else.

We discussed the impact this has on academics and whether it is a good thing for higher education. In this post, we are going to take a look at the value of a title sponsorship for college bowl games. The restructuring of the College Football Playoff has given the smaller conference schools more financial opportunities and has opened the playing field to more regional title sponsors.

While the jury is still out, this appears to be a great opportunity for lesser-known companies to get their name out to a national audience. Investors who represent the gambling industry are ready to provide bigger sums to promote football betting to a wider audience. Was it worth it? Which college bowl is the best to be in? What is the record for overtime periods in a college bowl game?

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